Month: July 2020

Major U.S. Gym

Major U.S. Gym

Everest worked with the C-Suite at a U.S. gym with 400+ locations in regard to the decision to close due to COVID-19 and the fallout with members from that.

The gym’s CEO and other executives actively received death threats and public ridicule in the digital space. We worked with the executives to assess their digital vulnerabilities and remedy any safety gaps in their online presence.

Services

  • Reputation Management
  • Crisis Communications
  • Executive Positioning
  • Online Threat Assessment

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Money Management Firm

Money Management Firm

Consulted with a firm with $100B+ AUM on reputation management amidst a negative issue regarding the founder that came to light in 2019.

The work involves rebuilding his reputation online, elevating other company executives, and helping to position the brand to reach its target audience – 55+ white males with $1M+ in investable assets.

Services

  • Financial Situations
  • Reputation Management
  • Executive Positioning
  • Public Affairs

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Healthcare Company

Healthcare Company

A California-based healthcare company wanted to understand the social conversation around COVID-19 in other hotbed states to predict what might happen to the CA hospital system. The company wanted predictive social data to answer the following questions and we delivered.

  • As the issue grows in prominence, what are the current trends in media conversations, including and beyond equipment shortages?
  • What types of stories receive the largest amount of engagement?
  • Is coverage driving social conversation or vice versa?
  • That reactive messaging may we need based on the coverage?

They altered the COVID-19 response strategy of the entire healthcare operation partly based on our research and insights.

Services

  • Crisis Communications
  • Social Listening
  • Public Affairs

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Sports Entertainment

Sports Entertainment

The founder and CEO of a prominent sports and entertainment brand wanted all 220+ on-air talent trained on social media and cybersecurity and turned to our team for help.

Working with the company’s chief technology officer, information security team, and digital leadership, we crafted a presentation that underscored the need for strong personal cybersecurity, social media hygiene, and care for one’s digital reputation.

The training sessions got rave reviews from our main client as well as other executives at the company. The sessions even garnered reports from industry publications where the talent anonymously told one blog:

“…the meetings didn’t scold talent in any way, and were fairly light-hearted considering the content that was addressed. The company brought in specialists to answer any questions that their contractors have. The talent…said they considered the meeting productive, as there are many on the roster who aren’t tech-savvy.”

Services

  • Reputation Management
  • Public Affairs
  • Digital Training

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Higher Education

Higher Education

When a small university needed help dealing with negative attacks due to its choice of commencement speaker, they called Everest.

We helped turn around the online conversation and fight back against those that opposed the university and speaker.

  • Initial Response
    • 48.98% / 46.03%
      • Negative/Positive Twitter Posts
    • 738
      • Petition signatures against the commencement speaker in the first 24 hours
  • Targeted Effort Results
    • 9.04% / 90.96%
      • Negative/Positive Social Posts
    • 293,281
      • People reached with pro-commencement speaker content

Services

  • Crisis Communications
  • Public Affairs

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