Healthcare Company

Healthcare Company

A California-based healthcare company wanted to understand the social conversation around COVID-19 in other hotbed states to predict what might happen to the CA hospital system. The company wanted predictive social data to answer the following questions and we delivered.

  • As the issue grows in prominence, what are the current trends in media conversations, including and beyond equipment shortages?
  • What types of stories receive the largest amount of engagement?
  • Is coverage driving social conversation or vice versa?
  • That reactive messaging may we need based on the coverage?

They altered the COVID-19 response strategy of the entire healthcare operation partly based on our research and insights.


  • Crisis Communications
  • Social Listening
  • Public Affairs