Peter Shafer

Vice President, Sales and Marketing

Peter helps clients successfully invest in all types of digital marketing campaigns to effectively communicate their messages and build long-term audience engagement with our clients' brands.

In today's competitive digital environment, Peter knows that context, content, and collaboration are keys to success. He loves to help clients build digital strategies that work and exceed their expectations.

Recent articles written by Peter Shafer:

Analyzing the Trends in Digital Marketing with Peter Shafer

Our Executive Vice President, Peter Shafer, was on The Marketing Expedition Podcast, hosted by Rhea Allen.  Topics Discussed: How to use data effectively  How data gathering surveys and polls helps pull off a successful advertising campaign How to improve your digital marketing campaigns Resources that can help people keep up with research data trends

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Learn the Do’s and Don’ts for Polling, Surveys, and Market Research

Our Senior Vice President, Peter Shafer, was on the Marketing Technology podcast. With the elections coming up in November, tune in to learn more about the do’s and don’ts of polling and how it’s done. Topics Discussed: How is polling done Do’s and don’ts for polling, surveys, and market research What marketers in other industries […]

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Understand Your Data

Peter Shafer shares with Dan Albaum how effective digital marketing is all about understanding your data and some best practice actions to move the needle in meeting strategic business objectives. The cost of misinformation and bad analytics has never been greater!

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Survey Your Audience to Increase Engagement

Surveying your audience is a great way to learn more about them and inform your marketing decisions. You can learn more about what your donors really care about, how they think you’re doing, and what would help them be more engaged. You can learn more about your community on the services you’re providing and what […]

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Can We Trust the Results of Digital Polls and Surveys

Our Executive Vice President, Peter Shafer, recorded an episode with Not Another Marketing Podcast discussing digital surveys, polls, and how much can we trust the results. Every marketer loves to put together good survey. Finding out key information from your audience can be essential to working out your future strategy but how good are digital polls […]

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PR 360 Podcast

Asking the Right Questions on Your Polls with Everest Communications’ Peter Shafer Peter Shafer answers questions on PR, polling, and Twitter on the 100th episode of the PR 360 Podcast. Listen on Apple Podcasts In This Episode…We talk with Peter Shafer about the polling industry. We talk about asking the right questions, the fallout from the […]

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Data Leadership Lessons Podcast

Digital Communications with Peter Shafer Catch Everest Communications’ Peter Shafer on Data Leadership Lessons with Anthony J. Algmin. Listen on Apple Podcasts Digital Communications with Peter Shafer – Episode 59

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Holidays Bring Increasing Challenges for Corporate Communications

The Woke Holiday Season “G.K. Chesterton, the British author known as The Laughing Prophet, pointed out over 100 years ago that people who are secure in their beliefs need not fear mockery. It’s those with shaky doctrines who cannot tolerate laughter,” observes Kyle Mann in the Wall Street Journal recently. This quote reminded me that […]

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Messaging on Issues Getting Even More Localized

The public polling industry has suffered several major setbacks over the past five or so election cycles because of perceived inaccuracies in aligning with actual election outcomes. While public opinion polling was created back in the 1930s, it was never intended to be a “predictive” tool for elections. But as polling evolved and polling methodologies […]

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Interpreting Reputation Management Analytics

The 4 C’s of Reputation Management One of the most used quotes over the past 40 years is, “You can’t manage what you can’t measure.” Hundreds of consulting firms have formed to address this quote – and to help leaders develop metrics and measures that can then lead to systems and processes to manage towards […]

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Opposites Attract: Law Firms and PR Firms Uncover Value in Collaborating

A court of law can be much different than the court of public opinion. Executives at all levels of management understand the need to be prepared to do battle in both. And that is where law firms and public relations firms, especially digital marketing firms, can play an essential role in leading executives through challenging […]

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Crisis Management Is Evolving, Are Your Plans Keeping Pace?

These days, a crisis for your organization usually comes in many shapes and sizes. And being surprised and/or unprepared for a crisis (and a response) can escalate a crisis situation even faster. With major shifts in both behavior and mindset among various publics over the past five years, your response (or lack of response) to […]

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