Can We Trust the Results of Digital Polls and Surveys

Author: Peter Shafer

Our Executive Vice President, Peter Shafer, recorded an episode with Not Another Marketing Podcast discussing digital surveys, polls, and how much can we trust the results.

Every marketer loves to put together good survey. Finding out key information from your audience can be essential to working out your future strategy but how good are digital polls and surveys?

Can we trust the results? Are Twitter & LinkedIn polls worth it or are they just for engagement?