Learn the Do’s and Don’ts for Polling, Surveys, and Market Research

Author: Peter Shafer

Our Senior Vice President, Peter Shafer, was on the Marketing Technology podcast.

With the elections coming up in November, tune in to learn more about the do’s and don’ts of polling and how it’s done.

Topics Discussed:

  • How is polling done
  • Do’s and don’ts for polling, surveys, and market research
  • What marketers in other industries can learn from political polling
  • Downsides of polling
  • Using rewards for survey-takers (or not?)